Kind campaign is an internationally recognized nonprofit organization that brings awareness and healing to the negative and lasting effects of girl-against-girl bullying through their global movement, documentary film, in-school assemblies and educational curriculums.
The Challenge
- Lauren and Molly drove across the country for two months to shoot their documentary and began to implement their assembly program into schools across the nation.
- Their documentary, Finding Kind, was released in theaters in New York and Los Angeles.
- While these strategies were generating traffic, they only served the awareness stage that wasn’t sustainable for growth of their awareness.
The Solution
- It was clear that Kind Campaign awareness for girls wasn’t serving as a great foundation for long-term sustainable acquisition.
- Lauren and Molly decided to collaborate with Optomate and build a strategy that would help them get a constant stream of new users to their Kind Club through online search, as well as get valuable opportunities that would only strengthen the brand’s online presence.
The Results
- Lauren and Molly drove across the country for two months to shoot their documentary and began to implement their assembly program into schools across the nation.
- Their documentary, Finding Kind, was released in theaters in New York and Los Angeles.
- While these strategies were generating traffic, they only served the awareness stage that wasn’t sustainable for growth of their awareness.
.svg)
The Full Story
Organisation
KIND CAMPAIGN
Industry
Non-Profit
Products and Services
- Kind Assembly
- Kind Tours
We were struggling to improve our site performance since we launched. Optomate helped to find all issues with actionable insights that helped our team to optimize the site and it resulted in constant activity on our website and strengthening our brand to growth.
Lauren Paul
Co-founder, Kind Campaign
