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Website optimization refers to refining websites for increased availability, usability, and performance to boost online traffic and sales.

Website optimization ensures a website is designed, developed, and maintained to provide the best possible user experience. It involves optimizing all aspects of a website, including page loading speed, usability, content relevance, visual appeal, and mobile responsiveness, etc.

Web, by its very nature, is designed to be accessible universally, regardless of any geography, physical or cognitive abilities, financial status, and so on. Therefore, to justify the cause of the existence of the Internet, it's crucial to make websites, products, and applications web-accessible.