Welcome to Optomate, a new-age platform made by Webflow experts who have spent years making beautiful, intuitive Webflow websites.
While we always built these sites so they could add value to our clients' businesses, we realized there was one barrier - regular maintenance and optimization was needed. Doing so is something that's time-consuming, resource-intensive and (let's admit it) boring. It wasn't a surprise that many of the sites we built with pride and joy fell short of their optimum potential, and that didn't make us feel too great.
We knew there had to be a better way to help businesses keep their online HQs in pristine and profitable condition. When we couldn't find it, we decided to build it ourselves. And thus, Optomate was born. We built it to intelligently automate this crucial but erstwhile manual process, with the intention of keeping websites healthy and high-functioning. So in the long run, clients enjoy seamless collaboration, quality insight generation and yes, increased revenue!
Optomate is the brainchild of Workshore.io, an Indian Webflow Professional Partner agency founded in 2019 by James Darbar. Workshore was building a host of business Webflow websites for global clients and the team often faced growth, development, and marketing roadblocks in the form of slow and unoptimized Webflow websites. Surely there had to be a way to keep sites in top form, without the extensive resources needed for this boring but crucial function? There wasn’t, so we built it ourselves. We used our years of learnings from building growth-driven Webflow websites and built a tool that prioritizes user experience, website speed, and search engine friendliness.
To help fund the Optomate journey, James pioneered a non-intrusive model in the form of scalable white-glove support and started an initiative to educate the Webflow developer community on how to increase their freelancing and agency revenue by using Optomate for their client projects.
As the COVID-19 pandemic began, the team focused on helping every client, partner, and collaborator keep their business afloat and their digital footprints in control. While working with Webflow website owners and agencies, we discovered that enterprises had failed to create a system to maintain and grow their website (that was initially built with utmost care), and this was leading to sour customer relations, a drop in web traffic, and a negative impact on business growth. At this time of flux, we realized how much value Optomate could create for these businesses and started pivoting to build our MVP in just 8 months.
Once our MVP was in place, we put it to work. We tested the product and model with our partners and existing customers, crafted research questions, insisted on brutal feedback, and tinkered away until we had a version of Optomate that was ready to ship. In parallel, we were working on our go-to-market strategy. Everything was aligned.
Optomate made its way into the world and onboarded customers from US and India. It quickly optimized over 1,000 Webflow pages and is now on the path to growth in its next phase. We’ll keep you posted on how our journey progresses. Bon voyage to us!
Webflow website optimization tool to keep your Webflow website fast, healthy,
and profitable across a multitude of parameters.
A webflow Professional Partner agency based in sunny Goa, India that delivers intuitive
Webflow solutions for businesses around the world.
Our Latest Research
Webflow Website Optimization: All you need to know in 2023
Website optimization refers to refining websites for increased availability, usability, and performance to boost online traffic and sales.
Top 10 mistakes in Webflow website optimization and how to fix them
Website optimization ensures a website is designed, developed, and maintained to provide the best possible user experience. It involves optimizing all aspects of a website, including page loading speed, usability, content relevance, visual appeal, and mobile responsiveness, etc.